NEW YORK, April 22, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that JCDecaux North America has joined its membership ranks.
JCDecaux North America operates 2,100+ high quality digital screens in airports, cities, major expressways and shopping malls across the US. Advertisers benefit from JCDecaux’s exclusive digital advertising networks because they help brands leverage data to plan, optimize placements and broadcast relevant messages in ideal locations for the right target audience, with unparalleled creative flexibility.
Barry Frey, DPAA President & CEO, said, "JCDecaux is a leading, pioneering brand in the out-of-home space and a company that remains in the forefront of innovation and technology. We welcome them to the DPAA community and look forward to their involvement in our many initiatives.”
Jean-Luc Decaux, Co-Chief Executive Officer of JCDecaux North America, said, “We look forward to partnering with DPAA and its community to develop best practices for a very fast growing and exciting digital ecosystem.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About JCDecaux North America (www.jcdecauxna.com)
JCDecaux North America, Inc. is part of JCDecaux Out-of-Home Media Group, an international media and communications company founded in 1964. JCDecaux is the number one outdoor advertising specialist in the world, as well as the market leader in Europe and in Asia Pacific. As the inventor of the "street furniture" concept in 1964, the JCDecaux Group is one of only two companies worldwide to focus exclusively on outdoor advertising and develop activities in all three segments: street furniture, billboard, and transport advertising.
JCDecaux is number one worldwide for street furniture, number one worldwide in transport, number one in Europe for billboard advertising, and number one worldwide for airport advertising with concessions in more than 210 airports. The Group has operations in 80+ countries with a presence in 4,031 cities, reaching over 410+ million people daily worldwide.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2019 Video Everywhere Summit will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC