MaxTV Media Joins DPAA
Company is a leader in interactive digital media in residential elevators, lobbies, mail rooms and parking garages
NEW YORK, July 9, 2018-- DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that Toronto-based MaxTV Media has joined the association.
MaxTV is a leader in interactive digital technology with more than 1000 customizable hardware and software installations in residential condominium buildings across Canada. The company's high-tech, innovative and intuitive platform allows intelligent delivery of relevant video ad messages to a hard-to-reach audience of condominium residents.
Erik Kehat, CEO, MaxTV Media, said, "As we grow our ad business it made great sense to join DPAA so we can avail ourselves of their member benefit tools and participate in the fast growth of DOOH advertising. We look forward to working with Barry and his team, and to applying insights gained to our business."
Barry Frey, DPAA President & CEO, said, "MaxTV has created a terrific network of impactful digital screens that reach upscale audiences with relevant content-- a strong proposition for brands. We welcome them to our member community."
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About MaxTV Media (www.maxtvmedia.com)
MaxTV Media is North America's largest Digital Communication Platform within the condominiums market. Their proprietary system allows for advanced communication between property managers, residents, and businesses. The interactive digital screens are located in high traffic areas such as elevators, lobbies, parking levels and mail rooms. Established in 2009, MaxTV Media has a footprint of over 1,000 screens across major markets in Canada.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC