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Mobile Integration Committee
To integrate mobile solutions with Digital Place Based Media at scale, allowing for ease of campaign planning, metrics, and reporting.
- Create standards and best practices for mobile integration with Digital Place Based Media.
- Educate members and industry on mobile integration benefits and how-to’s.
- Deploy a mobile integration solution at scale among largest networks and interested parties.
Committee Chair: Jeff Gunderman, EYE Corp
For more information please email Ajay Durani at Ajay.Durani@dp-aa.org
Mobile Integration Committee - Guidelines and Best Practices -
download here > MIC Guidelines & Best Practices >>