News

DPAA News & Press Releases

voodooh and AdMobilize Launch Digital Partnership
 

4 FEBRUARY 2019: Digital out of home (OOH) technical experts voodooh have today announced a new partnership with Digital OOH audience intelligence company AdMobilize, who use artificial intelligence to anonymously analyse traffic data at digital billboard locations in real-time.



The first phase of the partnership is geared around the partners working together to use real-time

Ultrahaptics Joins DPAA
 
Company’s technology enables interactivity and a more engaging user interface for OOH marketing
 

NEW YORK, Jan. 28, 2019 – DPAA, the leading global organization for everything digital out-of-home, announced today that Ultrahaptics has joined its membership ranks.



Ultrahaptics creates tactile sensations in mid-air. No controllers or wearables are needed: the company’s patented “virtual touch” technology uses ultrasound to project sensations

BEAVER AND QUIVIDI PARTNER TO ENHANCE SHOPPER ENGAGEMENT
January 16th, 2018 

Beaver Group, a UK-based award-winning digital signage specialist operating thousands of displays globally, and Quividi, the leading audience analytics & content optimization platform for digital signage, announce a technical partnership to help marketers better engage with shoppers.



Beaver Group’s own digital signage CMS, signage.ninja, is now fully integrated with Quividi’s VidiReports.

Adomni and Broadsign partner to enhance and simplify digital out-of-home advertising
Adomni advertisers can now easily access and purchase ads on marquee digital out-of-home (DOOH) screens globally via Broadsign Reach

LAS VEGAS – Adomni, an open online platform to find and buy DOOH advertising, and Broadsign, the leading DOOH marketing platform for media owners, are now working together to make buying, selling and


Leadership from Adomni, Bell Media and Vistar Media Voted onto DPAA Board of Directors



NEW YORK, January 17, 2019— DPAA, the leading global organization for everything digital out-of-home, announced today that three executives have been voted onto the organization's board of directors. Joining the board are Debbie Drutz, VP Sales, Astral, a division of Bell Media Inc.; Jonathan Gudai, CEO, Adomni; and


Boldsite Media Joins DPAA



Company’s first project is exclusive partnership to manage, sell interior and exterior media network at American Dream Meadowlands



NEW YORK, Jan. 16, 2019 – DPAA, the leading global organization for everything digital out-of-home, announced today that Boldsite Media has joined its membership ranks.



Based in New York City, Boldsite Media is the destination media company that creates boundless


Company works with rideshare drivers to install ad displays atop vehicles, adding to drive time profits







NEW YORK, Jan. 7, 2019 – DPAA, the leading global organization for everything digital out-of-home, announced today that Firefly has joined its membership ranks.



San Francisco-based Firefly connects brands, rideshare drivers and local city governments. The company operates a first-of-its-kind network of “situationally aware” digital


omniX labs Joins DPAA



Image recognition platform helps target consumers



NEW YORK, Dec. 20, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that omniX labs, a machine learning-based image recognition platform that helps target consumers, has joined its membership ranks.



Barry Frey, DPAA President & CEO, said, "omniX labs is at the forefront of utilizing machine learning

The Movember Foundation and Quividi Run the First Facial-Hair Reactive DOOH Campaign

London, 23/11/2018 -The Movember Foundation, the leading charity changing the face of men’s health, and Quividi, the global leader in audience and content analytics for digital out-of-home (DOOH), have run the first DOOH campaign reacting to the facial hair of passers-by.



Bearded passers-by were greeted on screen with a specific

voodooh announces VIOOH partnership
London November 20, 2018: Digital out of home (OOH) company voodooh has announced on its two year anniversary they are an accredited technical partner for VIOOH, theopen, independent and global online OOH marketplace that launched in June 2018.

As an accredited technical partner, voodooh have delivered multiple successful campaigns and will continue to deliver dynamic content and intelligent

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