News

DPAA News & Press Releases

The Movember Foundation and Quividi Run the First Facial-Hair Reactive DOOH Campaign

London, 23/11/2018 -The Movember Foundation, the leading charity changing the face of men’s health, and Quividi, the global leader in audience and content analytics for digital out-of-home (DOOH), have run the first DOOH campaign reacting to the facial hair of passers-by.



Bearded passers-by were greeted on screen with a specific

voodooh announces VIOOH partnership
London November 20, 2018: Digital out of home (OOH) company voodooh has announced on its two year anniversary they are an accredited technical partner for VIOOH, theopen, independent and global online OOH marketplace that launched in June 2018.

As an accredited technical partner, voodooh have delivered multiple successful campaigns and will continue to deliver dynamic content and intelligent

Enlighten, In-Store Digital Network for Cannabis Industry, Joins DPAA
NEW YORK, Nov. 19, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Enlighten, the first full scale enterprise solution in the cannabis space, has joined its membership ranks.



Enlighten’s in-store digital network is active in more than 650 cannabis businesses, including dispensaries, cultivators and producers, head shops,

UNIBAIL-RODAMCO-WESTFIELD AND QUIVIDI PARTNER WITH PANDORA AND ALDO TO PROVE THE IMPACT OF TARGETED DOOH ON ATTENTION TIME AND IN-STORE SALES



New York, NY (November 13th) –Unibail-Rodamco-Westfield’sBrand Ventures division and Quividi, the global leader in audience and content analytics for Digital Out Of Home and Visual Retail, conducted  a pilot campaign last month, proving that delivering targeted ads on the

Bloomberg expands presence in digital out-of-home market with TicToc service, which now offers news designed for DOOH networks
Sunday, November 11, 2018
TicToc, a global news network from Bloomberg, presents news to consumers on a variety of screen types. Jean Ellen Cowgill is General Manager of TicToc by Bloomberg and Head of Strategy and Business Development, Bloomberg Digital. She shared the company’s

Mimo Monitors, Industry Leader in Small Touchscreen Monitors, Displays and Tablets, Joins DPAA
NEW YORK, Nov. 8, 2018 - DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that Mimo Monitors has joined the association.

Mimo Monitors, established in 2008, is a global expert and industry leader in small touchscreen monitors, displays and tablets. Designed with a solutions-first and

PATTISON Outdoor Wins Contract for Saskatoon Transit Advertising
Pictured above: PATTISON Outdoor Advertising announces the addition of Saskatoon Transit to its growing portfolio of transit authorities.

SASKATOON, SK, November 6, 2018– Canada’s leading Out-of-Home advertising company, PATTISON Outdoor Advertising has officially expanded their growing product portfolio in Saskatchewan, with the addition of Saskatoon Transit. The new 5-year contract, effective November 1, 2018,

UK-based voodooh joins DPAA

NEW YORK, Nov. 5 2018--DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that UK-based voodooh has joined the association.

voodooh is a 100% independent DOOH company producing innovative, award-winning campaigns, specialist project delivery and consulting services for media owners and brands.

Membership in the DPAA community brings multiple benefits, including admission to quarterly "mini

DPAA Announces New Group Targeting Women in the Out-of-Home Ad Industry


by: Tony Kindelspire


The New York-based Digital Place Based Advertising Association—or DPAA, which supports the digital out-of-home advertising industry, announces the creation of a new global initiative to aid and empower women in the DOOH market.

The initiative is called WE.DOOH, which stands for Women’s Empowerment for the Digital Out-Of-Home Industry). The group

The Digital Out-of-Home Industry Is Reaching a Programmatic Tipping Point, Execs Say
Standard-setting and better targeting were big themes at a trade conference this week

Digital advertising is bleeding into the physical world in more ways than ever before, but nascent out-of-home ad technology still has a ways to go before it reaches it’s true potential.

That was the sense among marketers, startup

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