DPAA News & Press Releases

Geopath Announces Strategic Partnership with Ayuda[x] to Revolutionize Audience Location Measurement in the OOH Industry
Ayuda[x] to Help Power Geopath’s New OOH Audience Measurement Solution
NEW ORLEANS, LA. (May 15, 2017) – Geopath, the not-­‐for-­‐profit formerly known as the Traffic Audit Bureau for Media Measurement, whose mission is to provide audience location measurement to the out-­‐of-­‐home (OOH) industry, today announced at the

Global Ad Tech Leader Ayuda Promotes Christian Moody to UK Director, EMEA
New Role to Expand Company’s OOH Ad Tech Solutions in Europe, Middle East and Africa
London, United Kingdom – (May 10, 2017) -­‐-­‐ Ayuda Media Systems (“Ayuda”), an Out-­‐Of-­‐Home (OOH) ad tech company, announced today at the 2017 London Digital Signage Week that Christian Moody has been promoted to the

Quividi Expands Executive Team With Chief Strategy Officer Daniel Parisien
Quividi Adds Strategic Hire to Accelerate Market Growth and Expand Global Footprint

Paris, May 9, 2017  

Quividi, the global leader in DOOH Audience and Attention Analytics, is pleased to announce the addition of well-known DOOH technology veteran Daniel Parisien to its leadership team as Chief Strategy Officer.

Daniel will oversee

Digital Out-Of-Home Group Bows Programmatic Standards
Phillip Rosenstein, April 11th, 2017
In partnership with Prohaska Consulting, the Digital Place Based Advertising Association (DPAA) announced on Monday that it has codified programmatic standards for the digital out-of-home (DOOH) industry.
The process of developing DOOH programmatic standards started back in March of 2016. The DPAA set up three committees: tech specs, creative specs and measurement. With the

Digital Out-Of-Home Media Courts Exchanges With DPAA Programmatic Standards
James Hercher, April 10th, 2017

The Digital Place Based Advertising Association (DPAA), an industry trade group spanning out-of-home media and advertising technology, on Monday released its first programmatic standards for digital out-of-home (DOOH) campaigns.

The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The

2017: The Year Yield Optimization Comes of Age in Digital Out-of-Home
Barry Frey, March 20th, 2017

We are seeing the digitization of out-of-home advertising occurring at a feverish clip. This is fomenting wider and more precise use of targeting, addressability, location data, visual detection data, video display, interactivity and attribution, programmatic and more (see our December 15, 2016 column).  And this, of

MRC Issues Digital OOH Standards: Step Toward Unifying Digital, Analog
Joe Mandese, March 16th, 2017
The worlds of “digital” and “physical” media converged a little more this week as the industry’s media ratings authority issued long-awaited standards for measuring the audiences of digital out-of-home media. The 42-page standards document, which was published Wednesday by the Media Rating Council, define a standard framework for