DPAA News & Press Releases

DPAA’s Eighth Annual Survey of Media Planners Identifies Mobile and Programmatic as Key Opportunities for DPB/DOOH Revenue Growth
February 8th, 2017

NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus

PlaceIQ Joins Digital Place Based Advertising Association


NEW YORK, NY, Jan. 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade marketing association.

For more than six years, PlaceIQ has provided

The 4th Annual @DPPAorg Curated #CES2017 Experience
Maddie Cotterill, December 15th, 2016

The Digital Place Based Advertising Association (DPAA) is gearing up for its fourth annual private, curated, multi-day #CES2017 experience in Las Vegas, starting on January 2, 2017.

The custom-tailored, member-only trip is being expanded this year in terms of participants as well as activities.

For the first time, the DPAA excursion will include two

DOOH Companies Positioned to Lead "Smart Cities" Initiatives

DECEMBER 15, 2016

One of the major themes of the Digital Place Based Advertising Association's Video Everywhere Summit in October was the powerful, synergistic relationship between digital out-of-home (DOOH) media and mobile. DOOH is the media category uniquely not threatened by mobile. In fact, the two media activate and enhance

PATTISON Outdoor Advertising is proud to be an official sponsor of the 2017 Great Canadian Sales Competition.

TORONTO, ON, November 15, 2016 – The Great Canadian Sales Competition (GCSC) is inviting post-secondary students to share their passion for selling and consider sales as a career opportunity, and PATTISON Outdoor Advertising is excited to be an official sponsor of this year’s competition.

SITO Mobile Announces Partnership with Ayuda[x] to Enable Real-time Digital Out of Home (DOOH) and Mobile Ad Delivery
SITO Mobile’s Data Management Platform (DMP) to Power the Ayuda[x] Digital Out-of-Home Ad Serving Platform
JERSEY CITY, N.J., Oct. 27, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, announces a data partnership with Ayuda[x] Inc. to provide real-time mobile location