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DPAA News & Press Releases

Cheddar TV:  How Vistar Media Turns Movement Data Into Actionable Insights
The DPAA Video Everywhere Summit is dedicated to multi-screen engagement and gathers hundreds of brands, agencies, and others in media to discuss the biggest trends in the out-of-home ad space. Vistar Media Chief Revenue Officer, Matt Schuster joined Cheddar to discuss his take on the space.

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CheddarTV: The Evolution of he Advertising Industry
The DPAA Video Everywhere Summit is dedicated to multi-screen engagement and gathers hundreds of brands, agencies, and others in media to discuss the biggest trends in the out-of-home ad space. John Miller, Head of Sales & Operation at Lamar Advertising, joined Cheddar to discuss the transformation he's seen in the industry.

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Cheddar TV: Deloitte Digital CMO On The Role Of AR in Marketing




DPAA Video Everywhere Summit is dedicated to multi-screen engagement and gathers hundreds of brands, agencies, and others in media to discuss the biggest trends in the out-of-home ad space. Cheddar's Tim Stenovec caught up with Alicia Hatch, CMO at Deloitte Digital. They discussed why she thinks AR will be

Unpacking Intel's Marketing Strategy
The DPAA Video Everywhere Summit kicked off this week. The annual one day event is dedicated to multi-screen engagement and gathers hundreds of Brands, agencies and others in media to discuss the biggest trends in the out-of-home ad space. Cheddar's Tim Stenovec caught up with Christine Walton, Global Media Manager of B2B for Intel and discussed the

DPAA Video Evderywhere Summit Yesterday In Photos
By Bill Board Last updated Oct 31, 2018 | FULL STORY

It was a packed house at the DPAA Annual Video Everywhere Summit in NYC yesterday. Over 900 in attendance.
Terrific day thanks to Barry Frey, super selection of speaker line up and topics. 
Barry Frey, Pres & CEO, DPAA announces WE.DOOH.
Barry Frey, Pres & CEO, DPAA

Emotional Experiences: Will AR Kill Video Advertising?
DISTRIBUTION:  By Mollie Cahillane | October 31, 2018 | FULL STORY
We hear a lot of chatter about augmented reality, but it seems that no one is quite sure exactly how to use the tech.

In June, Weather Channel debuted its immersive reality technology to create a hyper-realistic tornado. A+E Networks dove into AR last year

DPAA Announces Creation of WE.DOOH™ Initiative, Women’s Leadership and Empowerment Program for Digital Out-of Home Industry
Global Program Offers Personal Development, Executive Training, Networking and Other Support Activities
NEW YORK, Oct. 30, 2018- In his opening remarks at his organization’s annual Video Everywhere Summit, DPAA President & CEO Barry Frey announced today the creation of an initiative designed to aid and empower women

Omni-channel platform MediaMath: we make DOOH as easy to buy as online ads
Guest post by Mel Stott
Thursday, October 25, 2018
MediaMath is a multi-channel demand-side platform (DSP) that helps brands and agencies buy advertising, including DOOH, across all digital touchpoints. Mel Stott talked with MediaMath’s Lewis Rothkopf, GM, Supply about the platform’s digital out-of-home ( DOOH ) advertising capabilities.
What does MediaMath do

Video Conference to Address ‘Societal and Media Technology Changes’ Affecting Media Consumption Today


Barry Frey, president and CEO of DPAA (Digital Place-based Advertising Association), says the group’s upcoming Video Everywhere Summit addresses “basically the societal and media technology changes on how everybody consumes media today. It’s labeled the Video Everywhere Summit because now we have become an omnichannel environment with

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