News

DPAA News & Press Releases

AdMobilize Launches Industry’s First Scalable Vehicle Recognition Engine  
Advertisers are now enabled with vehicle recognition data for dynamic ad serving. 
LONDON, UNITED KINGDOM, November 29, 2017 — AdMobilize, the market-leading artificial intelligence and physical-world analytics company that is pioneering breakthrough audience, crowd and vehicle analytics solutions for the OOH and DOOH markets, today introduced its next major technological achievement – its

BOARDACTIVE, COMPANY THAT CONNECTS VISUAL SIGNAGE AND BILLBOARDS TO DIGITALLY ENGAGE CONSUMERS, JOINS DPAA


NEW YORK, November 29, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that BoardActive has joined the marketing association. BoardActive is an Atlanta-based company whose sign-operating and marketing platform enables visual signage and billboards to digitally connect with targeted consumers.

"BoardActive has

Adpack offers programmatic DOOH buying with audience analytics on one platform
Mel Stott, Tuesday November 28th, 2017
Unlike its competitors in the DOOH audience analytics business, Adpack uses audience data not only for reporting but for targeting and buying as well. Adpack also runs its own fast-growing DOOH network in Germany, equipped with the proprietary audience analytics tech.
Adpack has its own Server

Why Tech Is Going Traditional in Transit
Dave Etherington, Intersection, November 27th, 2017
The most captive audience in the U.S. isn’t sitting on a sofa watching Stranger Things -- it’s in transit.  According to the OAAA’s 2015 data, Americans spend more than 70 percent of their waking hours outside their homes.  As the MediaKix/comScore, 2016 Study on Media Consumption; U.S. Census shows,

BUZZTIME, INTERACTIVE ENTERTAINMENT AND DINING TECHNOLOGY PROVIDER TO BARS AND RESTAURANTS, JOINS DPAA
NEW YORK, November 27, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced NTN Buzztime, Inc. (NYSE MKT: NTN) has joined DPAA as a member.

With 14,000 digital out-of-home (DOOH) screens and 65,000 tablets in more than 2,700 locations across the US and Canada, Buzztime delivers

REAL-TIME AUDIENCE TARGETING COMPANY ADPACK JOINS DPAA
NEW YORK, November 15, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Adpack, which provides real-time audience analytics and targeting with its screen-based out-of-home advertising technology, has joined DPAA as a member.



"Adpack's real-time analytics and targeting capability combined with their programmatic infrastructure puts them at the forefront of

TECHNOLOGY DISTRIBUTOR IMAGEONIX JOINS DPAA
NEW YORK, November 13, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Imageonix Technologies LLC, a Virginia-based emerging technology distributor, has joined DPAA as a member.



Imageonix recently announced a partnership agreement with Tokyo-based Ayonix to offer a series of facial recognition products in the U.S. market. The product is

Top Takeaways from DPAA’s Video Everywhere Summit
Simon Applebaum, November 8th, 2017


The out-of-home advertising business, now incorporating a variety of media from billboards and TV hookups inside restaurants and bars to digital airport and mall signage, is on track to earn $10.6 billion in revenues this year, according to a recent Jack Myers TomorrowToday.  That research suggests this marketplace will cross

BroadSign Announces New Programmatic 'Health and Lifestyle' Digital Out-of-Home Audience Package
Digital media buyers can now amplify brand campaigns with high-impact, specialty digital out-of-home screens New York, NY October 31, 2017- BroadSign International, LLC, the leading digital out-of home marketing platform, today announced programmatic buying access for more than 10,000 screens globally. This initial programmatic deployment enables access to 400 million

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