National Retail Solutions (NRS), a subsidiary of IDT Corporation (NYSE: IDT) Joins DPAA.
NEW YORK, March 26, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that NRS DOOH Media has joined its membership ranks.
National Retail Solutions (NRS), a subsidiary of IDT Corporation (NYSE: IDT), operates a point-of-sale (POS) terminal-based platform for independent retailers and bodega owners nationwide. Elie Katz, President of NRS said, “The platform provides a robust portfolio of tools to help our retailers compete more effectively including rewards programs, integration with communication and payment service products and advertising on screen at eye level.”
Barry Frey, DPAA President & CEO, said, "NRS DOOH Media recognized that independent bodega owners and retailers had a significant need in that they could not redeem scannable coupons from manufacturers. NRS not only solved this need by developing a POS platform for these store owners, but simultaneously created an exciting new advertising opportunity for brands with customer-facing screens on the terminals. We welcome this innovative company to our membership ranks and look forward to working with them on our many initiatives.”
Eli Korn, NRS DOOH Media COO, said, “DPAA delivers value on many levels—events, best practices, networking, advocacy on behalf of out-of-home’s move toward digital innovation– and we are very proud to become part of their efforts.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About NRS DOOH Media (www.nrsadvertising.com)
NRS DOOH Media, a subsidiary of IDT Corporation (NYSE: IDT), operates a point-of-sale (POS) terminal-based platform for independent retailers and bodega owners nationwide. The platform provides a robust portfolio of tools to help these retailers compete more effectively including rewards programs, consumer coupons, wholesaler discounts, and integration with Boss Revolution® communication and payment service products. Consumer packaged goods (CPG) suppliers are able to leverage the NRS platform to provision promotions, coupons and special offers to independent retailers and their predominantly urban, ethnically focused customer bases nationwide.
With NRS DOOH Media’s unique advertising offer, which is unlike that of any other company, advertisers will reach a captive audience in the growing independent retail market. Our sleek POS allows advertisers to reach a broad demographic of all ages and cultures, including but not limited to the Hispanic, Asian, African-American and global multicultural markets. With 5 million+ nationwide consumer impressions a day, our POS displays build B2C and B2B branding awareness, boost retail sales and increase customer loyalty.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2019 Video Everywhere Summit will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
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