Popspots Joins DPAA to Advance Digital Out of Home Network
Focused on the 98% of grocery purchases made in physical stores, Popspots is helping brands and retailers uncover untapped opportunities at the checkout
NEW YORK, August 27, 2018--DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that Austin-based Popspots, a company that’s modernizing the retail checkout using smart displays and AI-powered technology, has joined the association.
With an initial focus on grocery, Popspots smart displays affix directly to existing checkout fixtures, and come equipped with the Popspots platform, which combines a product management solution and one of the industry’s fastest-growing digital out-of-home networks to help brands and retailers drive awareness, engagement and conversion directly at the point of purchase. The company’s proven success and leadership in the market were recently recognized by MassChallenge, where Popspots was selected as the Gold Award winner in its inaugural Texas cohort.
The Popspots digital out-of-home network offers brands access to more than 720 million verified impressions annually while ensuring 100% viewability, with ads only playing when consumers are standing in the checkout line. Brands that use the platform are seeing impressive results, with a recent study showing an average same day sales lift of 7%. The platform also offers product management for store teams, which uses digital imaging and AI to monitor the checkout aisle, enabling store managers to quickly identify and resolve out-of-stock products and planogram compliance issues. With Popspots, grocers are able to better recapture the more than $500M in revenue that is lost annually due to out of stock products at checkout alone.
"For decades, the checkout experience in stores has largely remained untouched, despite it being one of the most important in-store moments. We’re here to change that,” said Marlow Nickell, CEO and co-founder of Popspots. “Popspots is helping advertisers and retailers better use smart technology to make data-driven decisions to improve the checkout experience and recapture critical lost sales.We’re thrilled to be a part of the DPAA community.”
Barry Frey, DPAA President & CEO, said, "Popspots' technology improves the customer experience and drives sales by presenting engaging and relevant content at the point-of-purchase. We look forward to working with them and sharing their success stories with our member community."
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Popspots (www.getpopspots.com)
Popspots is modernizing the retail checkout with AI-powered technology that helps brands and retailers drive awareness, engagement, and conversion -- directly at the point of purchase. Popspots’ smart checkout displays combine video advertising with a product management platform to better capture the mind and wallet share of U.S. consumers who spend 98% of their grocery dollars in physical stores. With actionable reports and access to both current and historical performance, brands and retailers can make data-driven decisions that deliver immediate, impactful value. Popspots technology is already used by many of today’s leading brands and grocers including Red Bull, Pepsi, and Hy-Vee, and can be found in more than 200 stores across the United States. Founded in 2016, Popspots is headquartered in Austin, TX. For more information, visit www.getpopspots.com.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created astrong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC