TV Data Company Alphonso Joins DPAA
NEW YORK, July 26, 2018 – DPAA, the leading global organization for everything digital out of home, announced today that TV data company Alphonso has joined the association.
Alphonso applies one of the largest TV datasets in the industry to two key problem areas for brands, networks and advertising agencies: how to maximize the effectiveness of TV advertising in the digital era where digital devices distract viewers from ads, and how to effectively measure TV watching and the corresponding offline impact of TV ad campaigns.
Alphonso’s core offerings are a TV-to-digital retargeting service that enables advertisers to extend TV ad campaigns to targeted TV audiences across mobile devices, and Alphonso Insights, a self-serve, SaaS-based real-time TV ad analytics service that provides granular campaign metrics and offline attribution, using deterministic data to optimize ad spend across TV and digital platforms.
"Alphonso is a leader in helping to standardize how advertisers reach consumers and measure success in the digital age," said Barry Frey, President & CEO of DPAA. "Their services are becoming highly relevant to the digital out-of-home ecosystem as advertisers are increasingly using DOOH to extend the reach of their TV buys."
Mark Gall, Alphonso's Chief Revenue Officer, said. "Digital out-of-home is a huge growth area for advanced advertising and attribution solutions, particularly for the theatrical and outdoor billboard sectors. We’re partnering with world-class companies to demonstrate the effectiveness of billboard and In-theater ads. DPAA is a great partner to help move these kinds of solutions forward and improve ROI for advertisers on both sides of the equation."
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Alphonso is a TV data company and the market leader in providing brands and agencies with verified TV audiences on mobile devices and the web. Its Alphonso TV Data Cloud services power TV retargeting and brand insights for hundreds of the Fortune 500 brands and agencies in the U.S. The company enables its clients to amplify their TV spend with digital, and to reach targeted TV demographics across all screens.
With automatic content recognition (ACR) technology embedded in tens of millions of smart TVs, TV chipsets, mobile apps, gaming consoles, streaming devices and OTT services, Alphonso understands what programming and advertising people are watching on TV. Through its Alphonso Insights SaaS offering, Alphonso delivers actionable insights and closed-loop attribution with offline data in real time, to helps its customers understand the true impact of TV advertising. To learn more, visit www.alphonso.tv.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC