Ultrahaptics Joins DPAA
Company’s technology enables interactivity and a more engaging user interface for OOH marketing
NEW YORK, Jan. 28, 2019 – DPAA, the leading global organization for everything digital out-of-home, announced today that Ultrahaptics has joined its membership ranks.
Ultrahaptics creates tactile sensations in mid-air. No controllers or wearables are needed: the company’s patented “virtual touch” technology uses ultrasound to project sensations and shapes directly onto the user’s hands. Controls can be operated without touching a surface, gestures can be enhanced with tactile feedback, and users can interact in a natural way with virtual objects.
The company, with offices in the UK, US and Germany, was founded in 2013 and is currently engaged with blue-chip clients from multiple markets including automotive, digital signage and location-based entertainment.
The term “haptics” refers to the use of technology that stimulates the senses of touch and motion, especially to reproduce in remote operation or computer simulation the sensations that would be felt by a user interacting directly with physical objects.
Barry Frey, DPAA President & CEO, said, "The haptics market is going to be enormous, projected to be a $19 billion business by 2025 according to a new market research report on Reports Monitor titled, 'Haptics Market'. Ultrahaptics is at the forefront of this growth and is positioned to add an entirely new, exciting and powerful dimension to digital out-of-home.”
Greg Patrick, VP Digital Signage at Ultrahaptics, said, “We have a tremendous product to enhance the digital out-of-home industry and look forward to immersing ourselves in the sector through our membership in DPAA. Barry and his team have done a great job of creating extensive networking and education opportunities, and we will be enthusiastic participants.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Recently, DPAA launchedWE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
Ultrahaptics is the world’s leading mid-air haptics company. The company has developed a unique technology that enables users to receive tactile feedback without needing to wear or touch anything. The technology uses ultrasound to project sensations through the air and directly onto the user’s hands, enabling users to ‘feel’ virtual buttons, get tactile feedback for mid-air gestures, or interact with virtual objects in a natural way. For more information contact Greg Patrick at Greg.Patrick@ultrahaptics.comor 630-936-9999.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created astrong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit was held October 30 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC