voodooh and AdMobilize Launch Digital Partnership
4 FEBRUARY 2019: Digital out of home (OOH) technical experts voodooh have today announced a new partnership with Digital OOH audience intelligence company AdMobilize, who use artificial intelligence to anonymously analyse traffic data at digital billboard locations in real-time.
The first phase of the partnership is geared around the partners working together to use real-time data to make advertising campaigns more engaging and effective. Looking ahead, their focus is future-proofing the Digital OOH industry by enabling the more granular, anonymous audience metrics and traffic measurement that they believe will come into play in Digital OOH generally.
Keith Nilsen, Founder of voodooh said: “We’re are at a pivotal moment in the industry, where we have an incredible amount of data and increasingly smart tools to turn it into actionable insights, better, smarter advertising and screen content across the globe. Our partnership with AdMobilize will create a step change for this work and I’m really excited to see what’s next.”
Rodolfo Saccoman, CEO and Co-founder of AdMobilize said, “Our turnkey scalable solutions enable brands to unleash the power of their data, and to empower them to engage more effectively with consumers in the physical world. Our work with voodooh, and their impressive technical expertise, catapults our focus on brands even more and we look forward to 2019, a year that will be remembered as the year that AI went mainstream in digital signage experiences.”
The partnership is being launched at Integrated Systems Europein Amsterdam.
voodooh is a 100% independent Digital OOH ad technology, operations and software development company specialising in helping brands, creatives, agencies and media owners unlock the operational, technical, creative and intelligent opportunities within the Digital OOH space. Founded by an expert team with a combined 40 years’ experience in world-leading digital OOH media, voodooh collaborates with client, agency, tech and media owner partners across the globe to realise and redefine the next level of Digital OOH. See more at voodooh.com, or on twitter @voodooh_.
AdMobilize is the world’s #1 anonymous intelligence platform for the physical world. Since AdMobilize’s launch in 2012, it has one clear mission: to provide real-time measurement, proof-of-performance analytics, and interactivity at scale for Out-of-Home, digital signage, and retail. AdMobilize bridges the online with the physical world, by providing the most complete cutting-edge AI-based technology. It serves clients in over 80 countries and has forged partnerships with the industry’s most respected companies. Learn more at admobilize.comor on twitter @AdMobilize.