Vyoma enters the Kolkata Metro with Never Seen before Displays at Ticket Counters
Vyoma Media has installed intelligent passenger information displays across the entire Kolkata Metro network
17th April 2018, Bangalore: Vyoma Media, the country's leading out of home digital solutions company, has entered the Kolkata market by installing its intelligent displays across the city’s entire metro network. Over 7 lakh passengers who use the metro daily will now get to see a total of 233 screens across all 24 metro stations at every ticket counter.
Vyoma’s entry into this new transit vertical comes at a time when the company is already the market leader across the Indian Railways network with a presence across 16 states and its recent pilot association with Bengaluru Metropolitan Transport Corporation (BMTC) where it has its displays across bus depots in Bangalore.
The Kolkata Metro displays, which have never been seen before in the city, are set to revolutionise how passengers travel in the metro. By using the existing Automated Fare Collection (AFC) technology, Vyoma Media will enable passengers to understand and confirm their fare and journey details at one glance as well as enthral passengers with content that is both engaging and relevant while they wait to book their tickets. Passengers can expect to see highly relevant branded content, contextually relevant information straight from various social media platforms and also real-time scores from various sporting events. The displays will aim to drive engagement and consumer participation through various call to action campaigns and messages.
The displays will support and recognise 14 different types of daily ticket transactions and payment methods and also show information in multiple languages such as English, Hindi and Bengali.
Commenting on Vyoma’s entry into the Kolkata Market, Shriranga Sudhakara, Founder and Managing Director, Vyoma Media said, "We are delighted to enter the Kolkata market and our entry into this new transit vertical is timely. We already have an unrivalled presence across the Indian Railways network and Bus Depots in Bangalore and now with this foray we hope to bring our solutions to consumers on the go who use the Kolkata Metro as well. Our smart technology will not only bring best industry practices to the forefront but also allow commuters to understand the ticketing information and fare details at ease making their journey more interactive, engaging and beneficial. The feedback from brands and Metro passengers alike regarding our displays and overall engagement has been overwhelming."
List of the stations where the displays have been installed -
|S.No.||Metro Stations||No. of screens|
|5.||Mastarda Surya Sen||7|
|7.||Mahanayak Uttam Kumar||12|
|10.||Jatin Das Park||12|
|18.||Mahatma Gandhi Road||8|
About Vyoma Technologies
Vyoma Media started with the intention of captivating audiences on the move, and enable brands to converse with their customers in the out of home space. Since its inception, Vyoma Media has quickly grown to become India's leading out of home digital solutions company. With an audience reach of over 120 million a month, the company has progressively strived to integrate technology and creativity to turn brand awareness into engagement and adoption.
Built on the foundation of providing highly visible content and effective reach, Vyoma Media's platform backs it up with real time monitoring, measurement and intuitive audience insights which enables brands to shape their customer journey and keep them relevant at all times. Vyoma Media has been successful in delivering performance-based impact to their client partners across sectors such as e-commerce, FMCG among others.
Vyoma Media currently operates across 16 states in India with its digital outdoor network across 382 railway stations with close to 2130 digital displays.
The company’s ambition is to be the market leader across a number of transit verticals and recently announced its association with the Bengaluru Metropolitan Transport Corporation's (BMTC). In the next few months this ambition will be further realised as we look to enter other transit sectors across the country.
A few of Vyoma’s key clients include Google, Maruti, GSK, ITC, Hindustan Lever, LIC, BSNL, Virgin Mobile, Apollo Hospitals, Amazon, Air Asia, Central Bank of India, Karnataka Tourism, Uber, Viacom 18 and Ministry of Rural Development to name a few.
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